Released on: September 24, 2007, 11:20 am

Press Release Author: Bell Buckle

Industry: Retail

Press Release Summary: FARMINGTON, Tenn., Sep 24, 2007 (BUSINESS WIRE) -- Bell
Buckle Holdings, Inc. (PINK SHEETS: BLLB) announced today that they have signed with
top-tier sales management firm Neubauer and Associates LLC

Press Release Body: FARMINGTON, Tenn., Sep 24, 2007 (BUSINESS WIRE) -- Bell Buckle
Holdings, Inc. (PINK SHEETS: BLLB) announced today that they have signed with
top-tier sales management firm Neubauer and Associates LLC for representation,
marketing and sales of their five specialty food brands. Neubauer and Associates LLC
specializes in representing upscale, innovative specialty food products to over
20,000 grocery, specialty food and gourmet retailers, providing a new and exciting
model for manufacturer representation that increases depth and coverage in the
market place. \"This is a great opportunity for Bell Buckle Holdings and our
shareholders Neubauer and Associates is one of the most respected firms in the
specialty food industry, and we are honored that they have chosen to represent our
products,\" said Bell Buckle Holdings CEO Brad Simmons. He continued, \"Together we
will work to continue the growth of our brands in current markets, while taking
advantage of the many opportunities to expand our distribution that this
relationship provides.\"
Neubauer and Associates will rely on their combined 110 years of retail distribution
and sales experience in the specialty food industry to provide market consulting
services for Bell Buckle Holdings. These consulting services include product mix and
viability studies, sales and market data analysis, trend forecasting and research
and product development of new products for the specialty food trade. Bell Buckle
Holdings expects that combining marketing efforts of two of the most respected firms
in the specialty foods industry will increase their market penetration while raising
the profile of their brands in the market place. Neubauer and Associates founder,
Fred Neubauer, commented, \"We are very excited about the opportunity to represent
products like Simplify and Captain Rodney\'s, that are of extraordinary quality. In
25 years of sales and distribution in specialty foods, Bell Buckle Holdings is one
of the highest quality manufacturers I have ever encountered.\"



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